Meet Maytar

Meet Maytar and get a taste of her Tel-Aviv

Maytar is a 25-year-old fashion designer. She has a fashion brand called BO-E. She doesn’t drink coffee, but that doesn’t stop her from holding all of her meetings at a café near her store located in the center of Tel Aviv. Animals, good food and her friends make her happy. She has a diverse taste of music and prefers pressing “shuffle” on her player and letting it surprise her. Speaking of music, Maytar would love to take 2pac out for hummus. Check out Maytar’s map for bars with the best music and amazing beach spots.

What are you working on these days?

I set up a fashion brand called BO-E with two other partners. Our store is located at 96 Dizengoff Street (right by Dizengoff Square).

What drives you mad these days?

Everything. Most of my work consists of getting from point A to point B and driving around here can drive me mad. Also, people who like touching you during a conversation – I am listening, there’s no need to touch my hand or shoulder every second, if at all. Basically, I’m just impatient.

At the BO-E store in Dizengoff

What makes you happy?

Animals. Also music, food, and a good movie/TV show.
Friends and funny people in general make me happy.

With Marilyn. Just gangsting

When was the last time you cried?

I cry when I’m cranky so it’s hard for me to say when was the last time that happened (probably yesterday). But my dog died a month ago, is this a more acceptable reason to cry?

The staircase that lead to the Nasich (meaning prince in Hebrew) café in Nahalat Binyamin St

What’s your latest musical obsession?

2Pac, and everything black that excites me. Other than that, my taste in music is pretty diverse. For example, one day I went to a show by Shabak Samech and the next day I went to see Mashina. Maybe the obvious answer should be “everything but Mizrachi music”, but that’d be a lie because I like some Mizrachi music when it touches me. I am not the kind of person to recommend albums because I don’t listen to one band or singer at a time, I prefer to press “shuffle” and let it surprise me.

What was the last movie you watched? Was it any good?

It’s a hard question. Cinema is one of my biggest passions and for most of my life you could say there wasn’t one weekend when I didn’t go to the movie theatre. Ever since I started my business I’ve had less opportunities to go. What I do know is the next movie I’ll go to will be “Straight Outta Compton”. I’ll keep you updated on whether I like it!

When it’s time for a new wardrobe, where do you go?

So yeah – among other things I am my own customer.
You’re also likely to find me at Top Shop, American Apparel, Stutssy, Stolen (a friend’s store that’s close to my place). I’d probably also browse through Zara if I’m looking for something specific, as well as second-hand stores and fairs.

What’s your go-to café in Tel Aviv – to meet a friend or use as your base for all your meetings?

Near my store there’s a cute café called “Nachat”, with tasty sandwiches and great coffee. That’s where I hold most of my meetings. But generally speaking, I don’t drink coffee.

Where’s your favorite street or neighborhood to wander in Tel Aviv – the street or neighborhood that you won’t mind taking a detour for, just to walk through it?

Bialik Square and the area, I guess. It changes quite often. In Tel Aviv, I’m not a very calm person so it’s hard to say where I’d go to chill other than the beach. So probably the beach (Alma Beach, lately, in front of the Tachana complex). And Jaffa, it’s fun to walk around Jaffa.

What’s the thing you LOVE to do in Tel Aviv but never actually do?

I’d love to skate in the city but I’m 25, almost 26, and can’t say I’m a very good skater. when I go skating I usually come crawling back with bruises. I should’ve started when I was about 5 years old, not now. Also, I don’t watch plays often enough, and there’s no shortage of really good ones!

Who’s your hero (alive or dead)? Where would you take them out to eat or drink and why would you choose that place?

2Pac is the closest thing to that. Can’t say he’s my hero but he’s a cool dude and I’d be more than happy to take him out for hummus at Shuk HaCarmel or in Jaffa or wherever there isn’t an hour long line-up.

What would make a perfect day in the sun for you?

Frisbee and the beach, I don’t need much more than that.

At Nahalat Binyamin, the street that is home to Tel Aviv's best fabric shops

If it’s been raining outside for days and you’re sick of staying at home – where would you go?

To the movies or the museum, depending on the time of day. I’m a home person though, so would recommend getting hooked on some good show that makes you stay at home.

What’s that place in Tel Aviv that you feel like only you know about? Where’s your secret spot and what make it special for you?

At Me’ir Park there’s a bench I like to sit on and look at the fountain. But once again, the beach is always my first choice, at Geula or Alma Beach. If I’m really looking to isolate myself from the world I probably won’t do it in TLV.

If tomorrow was your last day in Tel Aviv before you left for good, how and where would you spend it?

Ice cream, the beach, beer at “the Minzar”… I’d take it easy and enjoy the little things Tel Aviv has to offer.

Given the choice, mayor of which neighborhood would you be?

None. I’m all for letting those who understand and know better than me do the job.

What’s the place in Tel Aviv (or places) you’ll never be caught dead in?

In the Old North. And getting mani-pedi – no fucking way!

You’ve just got the best news ever. Where would you go to celebrate and with whom?

With friends and we’d probably sit at one of the places I mentioned in my long list of recommended places. If it happens to be a “You Can’t Sit with Us” night, then definitely there.

What’s the thing you love doing that isn’t work, relationship or family related?

Dancing, listening to music, cinema, TV shows, the beach, frisbee, snooker, stand-up comedy if there’s anything good, shows, eating, cool exhibitions/museums, and sitting with friends no matter where as long as there’s good music in the background – or none at all.

When you feel like going on a night out, what’s the first place that you usually consider going to and why?

Kuli Alma and Radio, just because of the music – if there’s techno playing that night I won’t go there. It’s a shame they closed the Shesek, I’d highly recommend it. Still waiting for it to be re-opened somehow and for Kisluk to come back to Israel to DJ there. Without him my nightlife is not the same!